Complete SMU 
                    TODAY!

Exclusive Member Benefits:

  • Get Certified
  • Customer Ratings 
  • Web-Based Consulting 
  • Expert Analysis
  • Ongoing Staff Education
  • Reputation-Based Marketing

 

 

 

It's Never Too Late to Get Practical Guidance About What's Working for Today's Successful Businesses

 

As a business, you are never finished with advertising, marketing and lead generation. There are always new ideas, new technologies, and new consumer demands evolving — constantly!  Fall behind and you risk being overtaken by your competition.  Therefore, it’s essential you keep learning.

Strategic Marketing University has developed a step-by-step system for business and employee training advancement.  Our tools will provide your business with an opportunity to sharpen your strengths and improve weaknesses.

Here’s what you’ll discover in Strategic Marketing University:

  • Independent 3rd-Party Customer Satisfaction Surveys identify the strengths and weaknesses within your operation.  We document the results and certify that your business has an 80% or better Customer Satisfaction Rating.

  •  Web-based consulting tools help you establish the core messaging for your business including company history, mission statement, philosophy, customer value proposition and much more.

  •  Improve your business performance by recharging your thinking – you will complete the following online training workshops: Customer Service, Relationship Marketing, Internet Communication and Brand Identity.

  •  An in-depth analysis of your brand and image including how it interacts with your target market.

  •  An in-depth analysis of every communication touchpoint with your customers including how to make improvements to your overall communication tactics.

  •  An in-depth view of advertising and marketing. What works? How it works? And why it still works?

  •  An examination of current hot tactics, such as interactive websites, blogs, social networking, and online video advertising.

  •  Why there’s been an explosive growth in online directories, and how your business can benefit from online directory listings.

  •  What constitutes a mini-website and how to use one without causing a conflict with your overall Internet advertising initiatives.

Learn How Savvy businesses are Building a competitive advantage:

  • The benefits and pitfalls of lead generation and permission-based marketing in today’s marketplace.

  •  Why email is still one of the most powerful, cost-effective marketing channels — even with its spam issues.

  •  How podcasting is unique from other digital media formats, and what kinds of businesses find it particularly useful.

  •  Why effective search engine optimization techniques are more critical than ever, and the debate over "paid Internet search.”

  •  What you must know to succeed at using company blogs.

  •  The bright future of online video production, and how your business can reap its benefits.

  •  And much, much more.