Testimonials
|
|
|
 |
The Marketplace is Ready for Change!
The Avidity Group Market Study was established by Strategic Marketing University & Localloop founder Jason C. Gaylord in 2004, to determine how local consumers perceived today's lead generation tactics. To initiate the study, Jason personally conducted 3,500 consumer and 500 business owner surveys asking questions ranging from how they felt about current advertising & marketing tactics and whether or not they trusted the message . The results were compelling... consumers want change!
To test what he learned, Jason ran ads on local radio stations 570 KVI & 770 KTTH. And unlike most advertising messages, our ads DID NOT constantly pound our company name for brand recognition nor did we shout from the rooftops that our services were better than the competition. We simply educated the listeners about the 4 Major Marketing Problems and provided those interested with an opportunity to learn more.
Here are a few of the different ads we ran:
570 KVI - Kirby Wilbur & Jason Gaylord
Click here to download this file
770 KTTH - Jason Gaylord
Click here to download this file
570 KVI & 770 KTTH: Problems & Solutions
Click here to download this file
Over 500 local business owners responded to our ads and attended the FREE 2-Hour "Understand Your Marketing Challenge" workshop.
Here is how the attendees responded to our approach:
The Avidity Group Market Study helped us identify how changes in advertising tactics can positively influence the market and help consumers make better, more informed buying decisions. Needless to say we were incredibly excited!
Attend our Understand Your Marketing Challenge Workshop to learn more about the Avidity Group Market Study! |
|
"When we tell customers that we have completed the LocalLoop Ambassador Certification process and have a documented 89% customer satisfaction rating, we often get a blank stare. That is, until we explain how the Certification requires ethical and accountable business practices and a commitment to customer satisfaction. After that, the tone of the discussion changes and we’re able to communicate more openly. Basically, the LocalLoop Ambassador Certification lets our customers know that comparing us to anyone else is like comparing apples to oranges – they understand we are a cut above.”
Mike Tenhulzen, President
Tenhulzen, Remodeling
"I was very impressed with the Local Loop staff and their care for my business growth and potential for greatness. I thought the entire process was very detailed and very informative. Going through the system helped me consider aspects of my business that I had not thought of before or took the time to dive deep into. My confidence for what I'm doing with my business has been enhanced greatly and I feel more excited than ever to take it to the next level. Thank-you Jason and the rest of the Local Loop team for the spice of knowledge that you added to my business. You brought my business to a new greater level of excellence and I would recommend the Ambassador Certification to any business looking to be successful."
Julie Pettibone, President
Answering Solutions
""Prior to completing the LocalLoop Certification process, I was extremely frustrated because I was spending a lot of money on advertising that didn’t work. And with this economy, I was worried quite a bit. The LocalLoop Certification gave me tremendous insight into my business. What things are working, what things aren’t and what marketing initiatives would work best for both me (personally) and my business. I have since started sponsoring more local events and promoting community partnerships and my business is growing each week. And the cool thing is I’m also having a lot more fun!”
Angie Buieing, Agent
Farmers Insurance
Prior to attending the Dominate Your Local Marketplace workshop, I was unsure how to differentiate my firm from the big guys like Charles Schwab, Smith-Barney and Merrill-Lynch. After completing the workshop, I understood that my competitive advantage lies in the relationships and personal attention I provide each customer and our unique approach to investing. The LocalLoop Ambassador Certification helped us identify our strengths and our firm is now growing faster than we ever could have imagined.”
Don Creech, President
Investor Resources, Inc.
"There are literally 100’s of furniture stores in the Pacific Northwest and it’s extremely difficult to stand-out from the pack. Compounding matters, most of our competitors say the same things in their advertising: 90 days same as cash, free delivery and large selection. We wanted a way to break out from the pack and completing the LocalLoop Ambassador Certification process helped us step back and look at our business objectively. With our strengths identified and a documented 87% customer satisfaction rate, we now understand our value in the marketplace and are thriving.”
Larry McGee, Owner
Designers Furniture Warehouse
"One of the battles we constantly have to face with customers is the poor reputation of the roofing industry caused by shady and unreliable contractors. Not anymore. Now, we have a 3rd party endorsement that proves our longstanding tradition of customer service and satisfaction. You see, it’s one thing to say we are a customer-focused company prior to starting a job, but it's another thing to be able to prove it. The LocalLoop Ambassador Certification has completely changed the way our customers perceive us.”
Rod Addicott, Owner
Addicott Roofing
"Completing the LocalLoop Ambassador Certification was an extremely challenging, yet rewarding experience for our business. It was the first time that we’d ever conducted staff customer service training or 3rd party customer satisfaction surveys and the feedback from both was eye-opening. Since completing the Certification process, our business has grown tremendously.”
David Sundberg, Owner
David Sundberg & Company
Read what people are saying about the Understand Your Marketing Challenge workshop:
Attend our Understand Your Marketing Challenge workshop to hear more amazing customer stories and learn how our LocalLoop Certification process will help separate your local business from the competition.
"Frankly, I was expecting a much bigger sales pitch. I was pleasantly surprised to learn so much.”
Doug Carmgan, President
Shoes-n-Feet, Everett
"Very exciting and informative presentation! I now understand why the majority of ads fail and recognize how little product and service information is available to consumers. I am excited to learn more about LocalLoop and their Certification process.”
John Wooten, Marketing
Source NW
"There is a lot of information packed into 2 hours, but attending this workshop was well worth my time. I am excited to start the LocalLoop Certification process and learn how to make improvements to my business.”
Angie Bueing, Agent
Bueing Insurance Agency
"Very informative and from what I saw, LocalLoop is at the cutting-edge of small business marketing. I am looking forward to becoming LocalLoop Ambassador Certified.”
Mark Jones, Owner
Druhan Construction
"The Dominate Your Local Marketplace workshop is must see for every local business owner. What a great experience, keep up the good work.”
Kim Vogler, CEO
Family Bundles
"Excellent. Extremely educational. All business owners should attend.”
Elaine Delack
Proactive Health Team
|
